5/23/2023 0 Comments The challenger sale cliff notes![]() In this book summary, you’ll explore research that authors Matthew Dixon and Brent Adamson have unearthed to discover today’s effective salesman: the challenger. Today’s salespeople achieve success in a very different fashion. ![]() The cliche of the oil-tongued salesman with a pricey suit is seriously old school. “ABC: Always Be Closing” is a great line from the movie Glengarry Glen Ross, but no matter what Hollywood tells you, it’s not actually the best approach to sales.
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